We are seeking a strategic SEO/SEM Specialist to join our dynamic marketing team. You will be responsible for developing and executing data-driven SEO and SEM campaigns to drive organic and paid search traffic, increase website visibility, and ultimately boost conversions.
Responsibilities:
Conduct comprehensive keyword research and analysis to identify high-value target keywords.
Optimize on-page and off-page elements to improve website ranking in search engine results pages (SERPs).
Collaborate with content creators and copywriters to ensure web content is SEO-friendly and attracts organic traffic.
Implement best practices for technical SEO to enhance website crawlability and indexability by search engines.
Diagnose and address technical SEO issues that may be hindering website performance.
Conduct regular website audits to identify areas for improvement across SEO, SEM, and website health.
Manage SEM campaigns across various platforms, including Google Ads.
Monitor key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and return on investment (ROI) to measure campaign effectiveness.
Analyze data and generate actionable insights to continuously optimize SEO and SEM strategies.
Create and maintain SEO/SEM strategy documents.
Generate monthly performance reports to track progress and inform strategic decision-making.
Deliverables:
SEO/SEM Strategy Documents
Monthly Performance Reports
Optimized Website Content and Meta Tags
High-Quality Backlinks
Effective SEM Campaigns
Requirements:
Bachelor's degree in marketing, IT, Business, or a related field.
Proven experience in SEO and SEM with a portfolio showcasing successful results.
In-depth knowledge of search engine algorithms (Google Search, etc.) and ranking factors.
Proficiency in SEO/SEM tools like Google Analytics, Google Search Console, and SEM platform tools.
Strong analytical skills to interpret data and translate it into actionable insights.
Excellent writing and editing skills for content optimization purposes.
Experience managing PPC campaigns (pay-per-click) and optimizing ad performance.
Ability to multitask, prioritize effectively, and thrive in a fast-paced environment.
Preference given to candidates with certifications in Google Analytics and Google Ads.
Passion for staying current with the latest trends and best practices in the ever-evolving SEO/SEM landscape.